Tuesday, December 2, 2008

Cyber Monday

A big day for Internet retail firms, many of the companies posted sales increases over the prior period this time last year. Overstock, however, didn't post an increase in sales.

From an article on internet retailer:

At Overstock.com, sales fell 3% yesterday compared with the same Monday last year. “Last year Cyber Monday was in November. In November we had gunned marketing, which gave us a bigger November than we should have had, and a weaker December,” says CEO Patrick Byrne. “So our expectation has been to have a hard time matching November’s days this year, but then to make up some ground in December.” read the rest of the article here.

How may this affect your forecast?

What other macro-economic factors may affect your forecast?

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